Personal Injury Lawyers Who Advertise

Posted on July 27, 2009 by Greenberg & Bederman

 

Personal Injury Lawyers Who Advertise

As injury attorneys who serve the Maryland, Virginia and D.C. area, we at Greenberg and Bederman have been very fortunate in that our practice has grown exponentially since we started it in 1985, although both Roger Greenberg and Andrew Bederman have been practicing lawyers long before 1985. Greenberg & Bederman has provided thousands of injury victims in Silver Spring, Takoma Park, Alexandria, Arlington, Adams Morgan, Fairfax and all points in between with dedicated legal counsel. We have helped those who have been injured due to no fault of their own receive fair and decent compensation for their injuries, when otherwise they most likely would have received either nothing or an amount that would have been incredibly unfair.

The process of building our practice into a successful one was not something that happened over night. It took time to build a client base and establish ourselves as trusted, highly rated injury lawyers. But just under twenty five years later, we are pleased with the results of our work on behalf of the injured, and we look forward to continuing that work for the foreseeable future. We are also proud of the fact that we built our practice the right way. There are, unfortunately, some attorneys who pull out all the stops in order to get as many clients as they can, regardless of whether or not those methods fall within the boundaries of ethics or even good taste. We are proud to say that we obtain clients through smart and creative marketing, word of mouth, and reputation within the legal community, rather than using some of the more aggressive and less tasteful tactics.

Advertising: We have spots marketing our services on the radio and on television. We are willing to bet that you have seen or heard them. In these spots, we tell people what it is that we do and tell them how we might be able to help them. There are also spots that feature the testimonials of clients whom we have represented successfully. We also have a channel on YouTube, in which these spots are readily available for viewing at any time.

 

We completely understand how some people might find such advertising a little disconcerting, but we would like to point out that anyone who has any sort of business engages in advertising, be it a law firm or hardware store or ice cream parlor. Business owners who do not advertise will probably not be business owners for very long. And having represented the injured in the D.C. area for so long, we can tell you with great certainty that injury victims who choose to go it alone usually get treated very poorly by insurers or business owners. Our advertising is not just a way of getting business; it is letting the injured know that they have options and legal rights that they might be unaware of.

Word of Mouth and Professional References: The next time you are at a dinner party, ask any of the guests if they have been involved in a serious car accident. There will probably be more than one person who says yes. You may further ask if any of the guests had difficulties with their insurance company, and we can bet that more than one person will say yes. It is usually the bad behavior of the insurance company that causes the inured to look for an injury or accident lawyer. We have provided legal services for injury victims in the D.C. area for a little less than twenty five years now, and in that time we have built a good reputation as ethical, AV Martindale rated, knowledgeable injury lawyers. Quite often we get calls or e-mails from people who have been hurt, and they say that they were referred by a cousin or a co-worker that we have represented, or by other attorneys who don’t practice injury law.

Our Website: The internet is a crucial element of any modern marketing strategy, and we do our best to keep up with the rapidly changing pace of technological advancements. To that end, we update our website and our blog with new information constantly, not only to attract potential clients but also to keep the average citizen informed on legal issues and changes in the law that might affect them.

Other Internet Marketing: We engage in PPC (pay-per-click) advertising campaigns on Google,Yahoo and Facebook, in which those who type in specific key words will be shown a prominently placed link to our website at the top of the results.

So in a nutshell, we use all of the above mentioned methods to market our services. What follows is a list of what we don’t do.

WHAT WE DON’T DO:

Unsolicited Approaches: We do not and have never contacted injury victims without being contacted first.  We find that unsolicited approach to be profoundly unethical, in bad taste, and, in many cases such methods are against the law. In fact, we wrote a strongly worded article expressing that very same sentiment on this blog a week ago.

Visiting the Scene of an Accident:  An accident scene is usually chaotic, whether it is a major accident or a minor crash. The last thing the police or paramedics need is people  getting in the way, whether they are onlookers, insurance adjusters, or personal injury attorneys. We have never visited the immediate aftermath of an accident for the purposes of “drumming up business.” Frankly, we find such behavior repulsive.

Guarantees: We have never offered guarantees of a successful verdict or settlement to our clients, and we believe that anyone who is approached by attorneys who make such guarantees should find other legal counsel immediately. We also don’t encourage people to take legal action where there is barely any basis for doing so. Quite often, we end up telling people who come to see us that the settlement that they were offered was a fair one and that the matter should end there. We NEVER talk people into filing lawsuits.

Any lawsuit is a serious matter, and is not something to be taken lightly. We make sure that all of our potential clients know the pros and cons of taking their case to court, and we make sure that they know what to expect when they initiate legal action.

If you or a loved one has been injured in an accident in the D.C. area due to no fault of your own, contact Greenberg and Bederman for a free legal consultation today.

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