Yaz Yasmin Dangerous Drug or Freedom from PMS?
Let’s say that a company releases a product and goes on an all out marketing blitz to promote it. The company spends millions on flashy advertising featuring celebrities. They take out ads in magazines and newspapers. They consult with marketers and designers to turn the product into an “identity brand,” or a “lifestyle choice.” And all of this works. The product sells like nobody’s business.
If this product, be it a car, an energy drink or a floor cleaner had a defect in it that caused say, 6% of the users to suffer severe and painful injuries, wouldn’t you expect a massive government recall of that product? After all, cars, children’s toys and tennis shoes have been recalled for a much smaller casualty rate than 6%.
But it seems that drug companies have an exemption to facing the consequences of putting out products that could be harmful. Considering what it takes for a drug to actually be pulled from the shelves, it would seem that Merck, Pfizer, Bayer and all the other multi-billion dollar drug conglomerates are free to advertise as much and as recklessly as they please, regardless of the consequences or dangers to consumers.
Last month, the British Medical Journal released a study about incidences of blood clotting in women who use different types of birth control pills, particularly those that use an ingredient called drispirenone. This ingredient is a synthetic variation of progestin, which along with estrogen is one of the two main working parts of the birth control process.
The results of this study showed that users of drisperinone have a higher risk of venous thrombosis (or blood clots) than other forms of BCP. In fact, the report says that drisperinone has “a sixfold to sevenfold increased risk compared with non-users.”
Bear in mind that when the folks who did this study are saying “drisperinone,” they might as well be saying “Yaz,” “Yasmin,” or “Ocella,” as these are the only pills on the market that actually use drisperinone as an ingredient. But if you took a look at the initial advertising blitz that took place when Bayer marketed the pills, you wouldn’t know that there was anything wrong with it at all.
The Yaz commercials occurred in a nightclub settings and college settings, with a series of young attractive women apparently enjoying themselves tremendously. The general theme of the yaz and yasmin ads was that Bayer was not only selling birth control, they were selling freedom. Freedom from irritability, bloating, nausea, cramps, and all the various emotional and physical discomfort that comes with PMS and PMDD. They were even offering freedom from acne. The narratives even called the pill “Low Dose,” which gives you the impression that it is somehow less dangerous. To Bayer’s credit, they did mention the standard dangers of blood clotting in women over 30, women who were overweight and women who smoke. But these are the same warnings that apply to any oral contraceptive. And as the study tells us, Yaz is most certainly not any oral contraceptive.
There are certainly reports coming in of Yaz users who fit into the standard category of women who are most likely to be injured because of dangerous side effects from birth control medicine. There are women who smoke, or women over thirty, or women who were overweight who suffered from the extremely painful and even fatal injuries caused by blood clotting. But there are also a comparatively huge amount of perfectly healthy women in their twenties who are being hospitalized with blood clots from yaz, or suffering from strokes, or heart attacks, or even dying. And it can be argued that Bayer’s advertising blitz helped increase the number of women who got hurt by making them believe that the pill was a cure all when in fact yaz is simply dangerous.
It should also be mentioned that there are hundreds of doctors in this country who failed to take the full measure of the dangerous drug that they were prescribing. Why were these prescriptions handed out to women who smoked, or were overweight, or were over thirty? We can only assume that the doctors prescribing these potentially dangerous drugs were looking at information that Bayer provided them via their pharmaceutical salesmen, which must have been as incomplete as the warnings in the commercials.
Greenberg and Bederman is a Washington, D.C. area law firm currently offering legal assistance to women who have suffered from the use of Yaz, Yasmin or Oscella. We are helping women in the District, Maryland, Virginia and Baltimore. If you or a loved one has suffered from an injury due to use of Yaz or Yasmin, contact Greenberg and Bederman for a free legal consultation today.
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